I joined an early startup in the B2B/B2Government SaaS industry in a Jack of All Trades role that was primarily product design focused. During my contract, I…

• Created visual design libraries for client projects to foster consistency across products

• Led UX Research to inform platform design, customer success, and marketing efforts

• Designed custom enterprise partner platforms from data collection, user flows, wireframing, prototyping, and presenting to enterprise stakeholders

• Designed new product features based on UX Research, closing the gap between our platform and our competitors’ resulting in increased user satisfaction

• Collaborated with the development team to ensure the successful launch of new and redesigned product features

• Designed accessibility-compliant graphics for the Department of Homeland Security for canine handler continuing education

• Freelanced with a marketing agency to build a website, create marketing materials, and establish an email drip campaign

As a Marketing Project Manager for Scholastic:

• Conducted A/B test to collect data on customer behavior and preferences, informing email campaign messaging, designs, and deployments

• Built a high-fidelity prototype in Figma for a product marketing landing page

• Created a social media bank (graphics and copy) to drive customer engagement

• Coordinated email marketing across multiple teams and products from ideation to deployment

My ability to build rapport with my students and study their needs led me to succeed as a teacher, but also a designer.

• Designed a digital notebook for biology classes that improved student organization, resulting in increased assignment completion and district and state test scores

• Designed and produced the school yearbook, conducting A/B tests on designs and messaging to increase revenue by 191% and units sold by 119%

Through customer and market research, I identified a key problem in the luxury desserts market— customers that wanted luxury cakes had to pay tons of money for fondant, yet nobody actually wanted to eat it. So I created a solution. Gorgeous cakes, no fondant. Just buttercream and ganache— things people actually want to eat.

• Through visual storytelling, I communicated my solution, built a brand, and earned one of the largest local followings for a bakery.

• In my second year, sales increased by 299.5%, earning my tiny, part-time, one-person, side hustle over $18,000.

I completed my bachelors in psychology with a focus on research methods, experimental design, and behavior. I volunteered in research labs, and even worked as a research coordinator for a National Institute of Health study after graduating. I would be ‘psyched’ to do research. Seriously though. I would be.

Lots of experience in behavior, research, and design. It matters to me. If it matters to you too, I’d say we’re a good match.