Understanding the user experience is vital to a company’s success. We must research customers and non-customers alike to inform all aspects of the business and guide its evolution. Always be better, right? Otherwise you are suddenly obsolete.

I present you with the vacuum cleaner. It has come a long way since it’s invention in 1860. See just how it has changed over time, completely transforming the user experience with each iteration. And if you are itching to know more, you’ll just have to visit the vacuum exhibit at the Museum of Clean in Pocatello, Idaho.